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Showing posts with label IFTTT. Show all posts
Showing posts with label IFTTT. Show all posts

Wednesday, May 18, 2016

Epic WSOP Heads-Up Battles: Greg Raymer vs. David Williams

It’s late May, 2004.

The WSOP has once again shattered records in the Main Event thanks to online qualifier Chris Moneymaker winning it all the previous year.

The 2004 Main Event attracted 2,576 players, which is more than triple the previous year. It’s clear that something has changed and online poker sites and mainstream sponsors are starting to flood Binion’s Horseshoe.

The long-running tournament is in the midst of a dramatic shift, thanks to the rise of the online poker phenomenon, that won’t peak until 2006.

Twitter is years away and live coverage of the event is still being perfected.

The final table has just been set and the patent attorney Greg “Fossilman” Raymer is the overwhelming chip leader with 8.2 million.

Meanwhile 23-year-old David Williams, renowned for his play on the Magic: The Gathering Pro Tour, sits closer to the bottom with 1.5m chips.

The winner of the 2004 WSOP Main Event will walk away with $5m and a place in poker history.

Over a decade later we talked to Greg Raymer and David Williams about how it all played out.

The Set-Up

Heading into the final table of the 2004 WSOP Main Event it appeared that it was Raymer’s game to lose.

Greg
Greg Raymer seemed unstoppable in the 2004 WSOP MAin Event.

Raymer had been playing well and getting lucky leading up to the final table, which was a pretty formidable combination.

Fellow amateur Matt Dean was second in chips with 4.9 million.

Perhaps a bigger danger, however, was brash Atlantean Josh Arieh who was third with 3.2 million.

Of course the biggest story at the final table was likely Dan Harrington. Harrington was in the midst of back-to-back final tables after finishing third in the 2003 Main Event. He also won the whole thing way back in 1995.

Harrington entered the final table in the middle of the back with 2.2 million chips.

The rest of the final table was rounded out by Glen Hughes (2,275,000), Al Krux (1,305,000), Mike McClain (885,000) and Mattias Anderson (740,000 chips).

As you might expect Raymer came out firing and ended up busting numerous players while building an enormous stack.

Meanwhile Williams, who seemed to be avoiding playing against Raymer, deftly navigated his short stack and managed a pivotal double up against Josh Arieh.

Williams would go on to bust Matt Dean and Harrington to become a serious contender for the title.

Raymer outraced Arieh to kick off heads-up play.

In the end it came down to Raymer vs. Williams for the $5m first-place prize.

The Match

Raymer had a 2-1 chip lead on Williams going into heads-up play. The exact counts were:

David Williams
David Williams and Greg Raymer had very little experience with each other.
Greg Raymer — 17,125,000 (171 bb) David Williams — 8,240,000 (82 bb)

The blinds were 50,000/100,000.

Interestingly Raymer said he didn’t play a single hand against Williams prior to the final table and had very little knowledge of him.

“We were never at the same table before then,” explained Raymer.

“He seemed to play mostly tight until heads-up, lots of folding preflop. No useful opinion was really possible, given what little I saw from him.”

Williams essentially felt the same way.

“I was never at the same table as he was once leading up to the final table,” said Williams. “Kind of weird. I knew he was running the tournament over but didn’t know anything about his play.”

Williams and Raymer clashed very little at the final table and Williams admitted there was certainly some strategy involved.

“I wasn’t looking to avoid anyone but I was just playing pretty tight and trying to ‘ladder up’ the payscale,” he said.

Raymer went into heads-up on a high note after busting Josh Arieh in third place.

“I knew Josh would have been a very tough opponent,” he said.

“I had been at the same table as Josh for much of the last few days, and he was very tricky, sticky, loose, and aggressive, as well as good at reading his opponents.”

The heads-up match only ended up lasting just seven hands.

“It all went very quickly,” said Williams.

“It wasn’t like today with a big presentation or gap in play. [Arieh] busted, they brought the money out and started dealing. I really didn’t have time to process it all or really think about the enormity of the situation. I knew I was severely out-chipped and would need some fortune to beat him. “

Williams picked up a few big blinds by betting K-7 on a dry flop and getting Raymer to lay down Q-J.

Then it was time for this:

Raymer takes down the whole thing for $5,000,000 while Williams settles for $3.5 million.

Hand Analysis - Raymer

Raymer gave us his thoughts on the final hand in retrospect including why he didn’t bet the eights pre-flop:

Pocket eights is a very strong hand for heads-up. Any pair is often a hand that you will take to the river, whether you hold a pocket pair, or hit a pair using the board.

When David open-raises his button, 88 is often a hand to 3-bet. However, we were very deep, and I thought a lot of my edge would come from post-flop play. So, in a sense I mixed it up by just calling here. The flop was exceptionally good for my hand, 2-4-5 with two diamonds.

It’s quite rare for there to be no overcards to this pair, so this is about as good a flop as I can hope for other than flopping a set. However, my hand is very vulnerable, as any and every overcard that might come on the turn or river (any of 9-A) might hit David's hand and put him in the lead. Plus, there are the two diamonds for potential flush draws.

So, I checked the flop with the intention of raising, at which point David instantly called. At this point, it seems highly unlikely that he has a higher pocket pair, though it is a small possibility. More likely he has a one-pair hand with 2x, 4x, or 5x, or 33 or 66, or two diamonds, or just two big cards (AT, KQ, etc.) that he isn't willing to fold yet.

Again, without being an 8, the turn is about as good as I can hope for, another 2. While he might now have trips, it's rather unlikely, so I value-bet to make him either fold, or pay to catch whatever card he needs to beat me. He again instantly calls. I'm starting to worry that he flopped a straight and is trapping, but it's still much more likely he has 4x, 5x, 33, a flush draw, and maybe still two really big cards (AK, maybe AQ, probably most other such hands would fold now).

The river is the best card in the deck for me, another 2. If he has a straight, I just got lucky. If he has 2x, 44, or 55, I was already beat anyway.

Hand Analysis - Williams

Meanwhile Williams will readily admit that he was lacking experience going to heads-up play:

I didn’t really have time to formulate a game plan and had never played heads-up in my life before. I was totally inexperienced and didn’t know what to do.

I put him on a hand like QJ or KJ. I felt he would have 3-Bet me with his pairs, so I really assumed all he could have that beats me is a flopped straight or a five. I didn’t think he had A3 or 36 or a random 5 so I didn’t think i was beat. Once I had made up my mind on the flop, the turn and river didn’t change much except now allow me to beat a flopped straight also. I heard he was very aggressive so I assumed he bluffed a lot to amass the stack he had coming into the final table.

On the River

When Raymer was asked if there were any hands he regretted from the brief heads-up he said that his river shove definitely could have been a mistake.

Before I could even turn my head back towards David, he had already said ‘call’ and turned over his cards.

Given his rapid call, I thought I must be beat, by either 2x, 44, or 55. So, it took me a couple of seconds to realize that David had tabled A4, for 2s full of 4s, and that I had the winning hand with 2s full of 8s. At that point, I tabled my hand, threw my arms up in the air, and let out a primal victory scream.

I then dropped my glasses on the table, and realized how bad David must feel, and went to shake his hand and congratulate him on his good play all day. I then realized my wife, father, and other family and friends were in the audience, and went to hug my wife.

She was bawling, and apparently my delay in getting to her was a good thing. They had told my family that if I won, they should feel free to ignore the stanchion separating the audience from the players, and come up to me. When I won, my Dad lifted the rope for Cheryl so they could go through, but she was apparently close to fainting. It took those few seconds of me talking to David for her to be able to stand up and hug me anyway. To this day, I can't talk about this without tearing up myself, thinking of her crying, and us hugging.

My Dad passed away from cancer last year, so I also tear up now thinking of him. I am so glad he was able to be there and see his son win the World Championship. It meant a lot to us both.

From Williams’ point of view:

Obviously I was devastated to have come so close to something so huge, but I was fine with it. I got to heads-up using my instincts so just stuck with that.

Raymer and Williams haven’t had much interaction since meeting heads-up all those years ago but Raymer had one final thought about the final hand.

I don't see David often, and we've never spoken too much about that hand. Many other people have criticized his call on the end, but I don't think it was a mistake, or at least not a big one. With 2 diamonds on the flop, a lot of my range here includes hands that are two overcard diamonds. And while I wouldn't always triple-barrel bluff with those cards, I would every time if I thought it would get him to fold. So, this hand easily could have been his full house beating my trip 2s with a couple of overcards to the board.

I think his only mistake might have been calling so fast. It's such a big moment, such an important decision, why not take a little extra time to think it through and make sure you're happy with your choice, however it works out.

The Legacy

Greg Raymer parlayed his WSOP Main Event into a long-term sponsorship deal with PokerStars where he, along with Joe Hachem and Chris Moneymaker, completed a hat trick of Main Event champs for the site.

Greg Raymer
Greg Raymer

Raymer promoted poker around the globe and also pushed heavily for online poker legalization in the USA.

A very accomplished player, Raymer added $2.5 million in live tournament earnings including an impressive title defense that saw him finish 25th in the 2005 WSOP Main Event.

In more recent years Raymer has been running a number of training courses and has had a ton of success on the Heartland Poker Tour.

Of all the changes to the WSOP over the last 10 years, Raymer says the biggest one is simply the strength of the field.

The skill level today is so much higher than it was then. If we took a player in this year's Main Event whose skill level puts him at the top of the bottom quartile of all players (i.e., he's better than about 25% of the field, but not more), he would probably be in the top 10% of the field in 2004. Or at least pretty close to that. The best players today are definitely better, but the real difference is how much better the worst players in the field have become.

Williams agreed:

The player skill is the biggest difference for sure. In 2004 the average player in the field rarely 3-Bet and NEVER 4-Bet. I just raised and bluffed people every day and they weren’t used to it. Now that would never work.

David Williams has had a very successful poker career in his own right. He’s already gone on to win $5.1 million since his runner-up finish in 2004, which means he eclipsed what first place would have been anyways.

David Williams
David Williams

In 2006 Williams finally got his WSOP gold bracelet in a $1,500 Seven-Card Stud event. In 2010 he had his second biggest score ever when he won the WPT World Championship for $1.5m.

Williams now has $8.6m in lifetime live-tournament earnings, which is actually more than Raymer. Interestingly Williams thinks that finishing second may have actually given him motivation to succeed in poker.

I am happy with my poker career afterwards and think the desire to get that big win after losing to Greg kept me going for so many years.

Williams also went on to represent PokerStars for several years. He also still makes appearances on the M:TG pro tour.

More recently Williams also was revealed as a contestant on the seventh season of MasterChef. Hard-as-nails chef Gordon Ramsay even called Williams a “bloody good chef” in a promo for the season, which is saying a lot.



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Alexander "joiso" Kostritsyn Wins $81k in Mixed Games

Russian pro wins for 4th day out of 5

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Ben Wilinofsky: Winning Millions in Poker Didn't Solve Depression

At the end of 2015 poker pro Ben Wilinofsky announced his retirement from poker, despite a long and successful career playing cards.

In this candid interview with PokerListings.com, Wilinofsky opens up about the reasons behind that decision and the inner struggles he faced over the course of his poker career.

In the poker world Wilinofsky is known as NeverScaredB, the screen-name he chose for himself when he began playing.

Years of battling online and live earned him that reputation, but for Wilinofsky it didn't match up with how he felt.

Wilinofsky explains that no matter how much external success he was able to achieve, it was never enough.

Now Wilinofsky has given up a career that offered him money and freedom to pursue happiness.

Watch the full video interview below or continue reading for the interview transcript.

PokerListings.com: Did your choice of online poker screenname have anything to do with how you were feeling back then? On the outside you definitely earned a reputation for fearless play.

Ben Wilinofsky: I wanted to put that image of myself forward, of fearlessness, and I wanted to feel fearless.

You know, that's something I'd like to feel nowadays in my everyday life, not anxious and not have those doubts and fears in my head.

Maybe there was something Freudian going on. I don't really know.

PL: You accomplished a lot in poker and lived a lot of people's dreams, so to speak. How did those experiences make you feel?

BenWilinofsky
Wilinofsky winning EPT Berlin

BW: When I was getting outside stimulus from poker that said, “Yes, you're good. Look at the numbers getting bigger and look at how people respond to you and think of you.

You have fans and people who think that you're good and you have objective measures.

It's a salve. It's something you rub on the wounds to make them not hurt so much but it doesn't heal them in any sense.

PL: Right. So as things started to get better and better in your career, did you start to see this disparity developing between the external state of your life, and the way you felt inside which maybe wasn't tracking the same trajectory?

BW: Yeah. When I got that first win I felt elated and really just sort of on cloud nine, for lack of a better term, for a couple of days but it faded really quickly.

I quickly returned to, like, normal and my normal was not very good. My normal was not happy.

So I think I chased it for a little bit. I think the next year I final-tabled WPT Vienna. I came third and I just felt nothingness. Just empty, devoid of any kind of emotional response.

I realized that I was looking for external ways to fix an internal problem.

PL: Did your family and the people closest to you know what was going on or did you try to play it off like everything was fine and try to deal with it on your own?

BW: I don't think I tried to deal with it at all. I don't think I really acknowledged it to myself.

I was aware of it at times. The word depression, you know, came in and out of my vocabulary and I would sometimes think to myself, “Huh, I'm depressed.”

But it was always in the context of it being a temporary state and that I needed to make things better so I'm not so depressed anymore.

Ben Wilinofsky
"No matter how big either number gets, you never get there."

 

PL: Like win more money.

BW: Like win more money or have sex with more girls or whatever thing.

Like, if I achieve some thing, when that thing is achieved my depression and sense of self worth will sort themselves out based on that thing.

No matter how big either number gets, you never get there.

To put it out there and to be honest and open with someone else about what's really going on in your life, it's liberating because you don't have to put up walls anymore.

You don't have to put on this mask, this brave face that everything's okay and you're in control of your life.

But now that I have accepted and identified the problem, what next?

PL: It's not just all magically fixed.

BW: No. So you try one thing. Therapy or pills or exercise or yoga or meditation or whatever you try. And you try and you try and you try again. I've tried a lot of things.

Poker's not the problem but it's not part of the solution either.

My energy is really limited. On my bad days I get six hours out of bed. And those six hours are precious and I can't be spending it on something that's not part of the solution.

Poker is the easy solution to the wrong problem and I don't want to do that anymore. So I just have to not do it anymore, is the simple answer.

I have to go start on the bottom of something else and I have to dig in and keep going with it until I either hit a wall and realize this isn't the thing, or I get through the wall and see what's on the other side.

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Ben Wilinofsky: Winning Millions in Poker Didn't Solve Depression

At the end of 2015 poker pro Ben Wilinofsky announced his retirement from poker, despite a long and successful career playing cards.

In this candid interview with PokerListings.com, Wilinofsky opens up about the reasons behind that decision and the inner struggles he faced over the course of his poker career.

In the poker world Wilinofsky is known as NeverScaredB, the screen-name he chose for himself when he began playing.

Years of battling online and live earned him that reputation, but for Wilinofsky it didn't match up with how he felt.

Wilinofsky explains that no matter how much external success he was able to achieve, it was never enough.

Now Wilinofsky has given up a career that offered him money and freedom to pursue happiness.

Watch the full video interview below or continue reading for the interview transcript.

PokerListings.com: Did your choice of online poker screenname have anything to do with how you were feeling back then? On the outside you definitely earned a reputation for fearless play.

Ben Wilinofsky: I wanted to put that image of myself forward, of fearlessness, and I wanted to feel fearless.

You know, that's something I'd like to feel nowadays in my everyday life, not anxious and not have those doubts and fears in my head.

Maybe there was something Freudian going on. I don't really know.

PL: You accomplished a lot in poker and lived a lot of people's dreams, so to speak. How did those experiences make you feel?

BenWilinofsky
Wilinofsky winning EPT Berlin

BW: When I was getting outside stimulus from poker that said, “Yes, you're good. Look at the numbers getting bigger and look at how people respond to you and think of you.

You have fans and people who think that you're good and you have objective measures.

It's a salve. It's something you rub on the wounds to make them not hurt so much but it doesn't heal them in any sense.

PL: Right. So as things started to get better and better in your career, did you start to see this disparity developing between the external state of your life, and the way you felt inside which maybe wasn't tracking the same trajectory?

BW: Yeah. When I got that first win I felt elated and really just sort of on cloud nine, for lack of a better term, for a couple of days but it faded really quickly.

I quickly returned to, like, normal and my normal was not very good. My normal was not happy.

So I think I chased it for a little bit. I think the next year I final-tabled WPT Vienna. I came third and I just felt nothingness. Just empty, devoid of any kind of emotional response.

I realized that I was looking for external ways to fix an internal problem.

PL: Did your family and the people closest to you know what was going on or did you try to play it off like everything was fine and try to deal with it on your own?

BW: I don't think I tried to deal with it at all. I don't think I really acknowledged it to myself.

I was aware of it at times. The word depression, you know, came in and out of my vocabulary and I would sometimes think to myself, “Huh, I'm depressed.”

But it was always in the context of it being a temporary state and that I needed to make things better so I'm not so depressed anymore.

Ben Wilinofsky
"No matter how big either number gets, you never get there."

 

PL: Like win more money.

BW: Like win more money or have sex with more girls or whatever thing.

Like, if I achieve some thing, when that thing is achieved my depression and sense of self worth will sort themselves out based on that thing.

No matter how big either number gets, you never get there.

To put it out there and to be honest and open with someone else about what's really going on in your life, it's liberating because you don't have to put up walls anymore.

You don't have to put on this mask, this brave face that everything's okay and you're in control of your life.

But now that I have accepted and identified the problem, what next?

PL: It's not just all magically fixed.

BW: No. So you try one thing. Therapy or pills or exercise or yoga or meditation or whatever you try. And you try and you try and you try again. I've tried a lot of things.

Poker's not the problem but it's not part of the solution either.

My energy is really limited. On my bad days I get six hours out of bed. And those six hours are precious and I can't be spending it on something that's not part of the solution.

Poker is the easy solution to the wrong problem and I don't want to do that anymore. So I just have to not do it anymore, is the simple answer.

I have to go start on the bottom of something else and I have to dig in and keep going with it until I either hit a wall and realize this isn't the thing, or I get through the wall and see what's on the other side.

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Daily 3-Bet: Kid Poker in Romania, Mizzi Had Outs, Kitty Declawed

The PokerListings Daily 3-Bet a pair of flip flops, a fresh towel and the latest airport novel to help you lounge beside the mid-afternoon poker news pool in style.

You can always fire suggestions for future 3-Bet pieces in the comments section below.

In today’s Daily 3-Bet we’ll take a look at Daniel Negreanu heading to Romania, Sorel Mizzi’s hilarious reason he was late to GPL and Kitty Kuo receiving the brunt of a terrible, no-good bad beat.

1) Negreanu Debuts in Romania

Daniel Negreanu has played poker in pretty much every elite poker city in the world including Las Vegas (obv), Monte Carlo, London, Melbourne and more.

Daniel Negreanu 2015 WSOP Main Event Day 7 7
Canadian/Romanian/American poker superstar.

Well earlier this week he touched down in a brand-new, and entirely more personal poker destination: Bucharest, Romania.

Negreanu is of course Canadian/Romanian (and a US citizen as well) and his parents emigrated directly from Romania in the 1960s so the country holds a special place in his heart.

This year marks the debut of the PokerStars Eureka Poker Tour’s recent expansion into the country.

Negreanu will not only play in the tournament but he’ll also be on hand for the Romanian premier of his documentary “Kid Poker”.

It’s great for poker in Romania and Negreanu has already starred in a press conference discussing the game.

Kid Poker may not travel as much these days but he certainly makes the trips count.

2) Sorel Mizzi on GPL Tardiness: “I Had Outs!”

So Sorel Mizzi missed the first part of his 6-Max match in the GPL yesterday but it turns out he had a pretty darn good reason.

We’ll let him explain in the following video by the GPL:

If nothing else the GPL has proven that stellar poker skills to not always translate into excellent organizational talent. If anything the opposite might be true.

Kudos to Mizzo for scrambling to the Apple store and picking up a brand-new MacBook just for the GPL. That’s commitment!

Mizzi did end up getting some points too, as he finished 3rd and 4th in his matches for a total haul of 5 points for the Berlin Bears.

3) Kitty Kuo Experiences Quads Over Quads Disaster

Quads are usually enough to win you the pot in poker but not always.

That’s something Kitty Kuo experienced first-hand in a vicious bad-beat on PokerStars yesterday.

Cheer up though, Kitty, you’re saving up some serious run-good for the future!

This is why I hate Pokerstars so much, such a joke !! http://pic.twitter.com/BFeB6KJDpz

— kuo hui chen (@kittykuopoker) May 17, 2016

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GPL Playoffs Set for TwitchCon 2016 in San Diego Sept 30 - Oct 2

The growing marriage between poker and eSports will cross a new threshold this Fall with the first-ever Global Poker League playoffs live at TwitchCon 2016.

Announced today via press release the Global Poker League finale will be a three-day festival from Sept. 30 - Oct. 2 in sync with the annual conference for eSports streaming giant Twitch.tv.

The four top teams from each conference will play down to two, and then a first-ever GPL Champion, live in front of thousands of enthusiastic eSports fans.

The GPL will also debut its signature playing stage, The Cube, and introduce its new 3v3 playing format.

Win a TwitchCon Package to Watch It Go Down

More than just the playdown of the GPL season the Playoffs will also include live demos of poker/eSports hybrid game HoldemX, Meet and Greets with GPL stars and exhibition events between pros and fans.

GPL Cube
Still can't wait for Cube.

The man behind the Global Poker League, President Alex Dreyfus, sees it as another important step in the melding of poker and the booming eSports industry:

“GPL and Twitch are expanding their partnership to promote poker as an esport.

 

We are thrilled to expose our League to the largest esport community and connect poker fans and GPL players.

 

"TwitchCon 2016 is the perfect spot to help make this happen.”

Plans are also in progress for fans to have a chance to win a TwitchCon 2016 package to see the action live.

A select number of free tickets will be made available as part of GPL’s TwitchCon giveaway and can be won by following Twitch.tv/gpl.

Community Development and Poker Manager at Twitch Scott Ball, who has been making a name for himself in poker with his performances on the GPL, is also stoked on the burgeoning relationship:

“Over the past year, poker has quickly grown into an immensely popular category on Twitch thanks to the game’s top stars engaging our community and being embraced in return."



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888 Super XL Series Crushes Guarantees, Buzz Builds for $1m Main

The ever-growing 888poker Super XL Series has reached its halfway point and if the numbers from the first four days are a sign of things to come, it's building to a big finish.

Just about half of the 40 scheduled events are now in the books and most have easily surpassed the guarantees with huge turnouts and impressive prize pools.

Both the $88,888 Crazy 8 Super XL Kickoff and the $250,000 Opening Event drew huge numbers over the weekend with 1,558 players (and 681 rebuys) in the Opening Event building a prize pool of $335,850.

Events are ongoing daily on 888poker with a Main, Mini and Turbo version of each tournament and action building towards the $1,050 buy-in, $1,000,000 guaranteed Main Event this coming Sunday.

Satellites for the ME are running now and on Sunday, just a few hours before the start of the Main Event, a $215 buy-in satellite will guarantee 50 seats.

Poker According to Garp

While the big turnouts have created a feeding frenzy for players at all buy-in levels, one notable player who's already enjoyed the spoils of the Super XL Series is Sweden's Tobias "bale_11" Garp.

kara888
Dom is in.

To begin the series Garp won the Crazy 8 Super XL Kickoff event for $22,984 plus a $3,000 package to play the $888 Crazy Eights event at the 2016 World Series of Poker.

With a structure based on this summer's WSOP event the tournament took just 12 hours and three minutes to complete despite 911 players.

Garp is on quite a roll on 888 as he also recently won the $50,000 TURBO Mega Deep event for $11,880.90 and the $20,000 Saturday Crocodile for $5,837.25.

Also enjoying a nice start to the Super XL Series is Canada's jewelrunna, who bested 1,064 players to win the $215 Mega Deep, which also crushed its guarantee and built a $212,800 prize pool.

While the Sunday Main Event is the big carrot on the end of the stick there are still plenty of big events on the schedule this week including Event #15, the $400,000 GTD High Roller, and Event #32, the $50,000 6-Max.

If you want to watch some of the action via livestream, 888poker pro Dominik Nitsche is playing virtually everything on his Twitch channel.

Check the full lineup for the Super XL Series here and sign up for an account via PokerListings to get in the game and score an $888 sign-up bonus.



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Shopping Ads Now Included in Google Image Search on Mobile

2016 has been a big year so far for Google. From the reorganization of the SERP to the new ad format policy to the addition of Google Maps to the Search Network, the search landscape has evolved rapidly in the past few months. Just last night, Google released its latest announcement in a spree of updates. Moving forward, Shopping ads will be eligible to appear in the Google Image search results for mobile devices.

image search gif 

As you can see from the gif above, when a user searches for a product through Google Images on their mobile device, they’ll receive a carousel of Shopping ads above the organic image listings, coupled with a series of buttons to further refine their search. Even better, if these advertisers are running local inventory ads, they can now include a store pickup link to further customize their Google-hosted product page.

What Prompted Google to Make This Switch?

Google explained that the goal behind this change is to improve the user experience for its image search functionality. Many shoppers begin their research using Google Images. When they find something they like, they’re forced to click through to the website to see whether the product is actually for sale and how much it costs. Shopping ads are a natural fit for this venue since they provide merchant and pricing information directly alongside the image. This is especially useful on mobile devices, where jumping from website to website can be particularly challenging.

Extending the Search Network to image search is also an ideal way for Google to combat the growing prominence of Amazon. As Jillian D’Onfro at Business Insider points out, more and more consumers are now starting their product searches on Amazon. In fact, this study found that a whopping 44% of searchers head to Amazon first, while only 34% turn to search engines. This is a troubling stat for Google, as it could have a dismal impact on their ad revenue. Adding ads to image search will entice more searchers to start their shopping process on Google. This could be the game-changer it needs to protect itself from the growing threat posed by Amazon.

How Will This Impact My Shopping Campaigns’ Performance?

Now to the important part—what does this mean for online retailers who are running Shopping Campaigns? First things first, I should point out that Google Support indicates that Google Image Search is not yet part of the “core” Search Network (which is composed of Google Search, Google Play, Google Shopping and, as of last month, Google Maps), meaning it falls under search partners. Only advertisers whose Shopping Campaigns are targeting search partners will be impacted by this update.

For those running Shopping Campaigns, be prepared for your impressions to skyrocket now that ad inventory has expanded to a brand new venue. With this spike in impressions, you’ll likely see an uptick in clicks, meaning your budget will be exhausted more quickly than usual. This is definitely something to keep an eye on and be prepared to make adjustments to.

Since you’ll be getting even more visibility, take the time to optimize your ads to ensure you’re putting your best foot forward. Remember, Shopping Ads on the standard search SERP do incredibly well because they’re served alongside text-only ads and organic listings. On the Image SERP, competition is steeper, since you’re competing with other images! Take the time to update your ads with super high-quality photos. While you’re at it, you should also check to be sure your pricing data is up-to-date and your destination URLs are directing traffic to the correct landing pages.

Finally, don’t forget to enable negative keyword for added protection against unqualified traffic. Mining your Shopping Campaigns’ search query reports is an easy way to identify new negative ideas.

Aside from those basic tips, we’ll just have to wait to see how this plays out. My suspicion is that most advertisers will see a positive shift in Shopping performance, but we’ll be sure to keep an eye on the data here at WordStream HQ!

About the Author

Erin Sagin is a PPC Evangelist and Community Manager at WordStream. She was named the 3rd Most Influential PPC Expert of 2015 by PPC Hero. When she’s able to take a break from paid search, you’ll find her practicing her hula-hooping skills or planning her next trip to Latin America. You can follow Erin on Twitter and Google+.

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